If there is anything makeup enthusiasts enjoy apart from the product itself, it’s the packaging. A well-designed makeup box not only attracts more customers but also makes for a fun unboxing experience. In addition, it also adequately protects the makeup product from damage.
In this article, we’ll discuss the type of makeup packaging that can help boost your business. We’ll also cover design tips like UV printing that can help a makeup box look picture-perfect.
Importance of Makeup Packaging
If you haven’t given much thought to makeup packaging, here’s why it can be a game changer for your business.
A makeup product’s packaging is the first thing customers see when they receive their purchase. The visual appeal creates an immediate perception of your brand in the customer’s mind. That’s why you should always consider your target audience and their preferences during the design process.
Packaging also plays a great role in protecting makeup products. Having durable and protective packaging is especially important for e-commerce businesses that ship their orders. Damage caused by transit will not only chase away your customers but also incur return costs to your business.
Unique and creative packaging stands out both on physical store shelves and on e-commerce websites. This ensures that it catches the eye of passerby shoppers and piques their interest. The next thing you know, they’re at your shop to find out about the product. For example, an eyelash box with a clear window will compel customers to come near for closer inspection.
The quality of your makeup packaging will reflect the integrity of your brand. High-quality boxes mean your brand cares about the customers and isn’t stingy when it comes to fulfilling their wishes. In contrast, tacky-looking packaging will push customers towards competitors with better quality options.
Design Tips For Makeup Packaging
The design of a makeup box plays a great role in attracting customers. For example, a laminated lipstick box will always catch the eye of more customers than a dull-looking one.Â
Following are similar design tips that can help make your makeup box stand out:
No matter the design of the makeup box, your brand should always be the main focus. You can do that by adding a distinctive logo or prominently placing your brand name on the box. If you have some brand colors, make sure to add them to the design as well. This will help with brand recognition and creating a lasting impression.
Did you know that women aged between 18 and 34 use the most makeup at 85%? That being said, 77% of women over 55 use makeup as well. With a target audience of such an expansive age range, you need to consider the preferences of each group for your packaging. For that, research what colors, patterns, and graphics are more likely to captivate each generation.
When it comes to makeup, customers like to be cautious that the products are cruelty-free and the packaging is sustainable. So, promoting your makeup products with sustainable packaging options can win you some brownie points among customers.Â
Another great design tip for makeup boxes is to keep updating their packaging according to different themes. This could be seasonal, occasional, or even just a unique theme set by the business itself. For example, for a spring product line, you can add floral patterns to the boxes.
UV Printing For Makeup BoxÂ
Another great way of making a makeup box stand out is using UV printing. The technique gives a vibrant and durable finish to your boxes, making them stand out among competitors.
How Does UV Printing on a Makeup Box Work?
Here’s how UV printing is done on a makeup box:
- The packaging surface is prepared to be smooth and clean for better adhesion of the ink. This helps improve the overall printing quality.
- Next, the packaging is passed through a UV printer, which deposits special ultraviolet ink to the box’s surface. The printing heads work to create your desired patterns and text.
- Till this point, the ink is in a liquid state. Immediately after the ink application, the box is passed through a curing unit, which solidifies the ink.
- Once the process is completed, you’ll have a box with a high-resolution and vibrant design.
Benefits of UV Printing on a Makeup Box Â
Following are the many benefits of using UV printing on your makeup boxes:
UV printing is guaranteed to give you sharp, vibrant, and high-resolution results. This highlights the details of the box design and gives the packaging a high-end look. Since the finished result of UV printing is so much more prominent, it makes a traditional makeup box look dull and cheap.
One of the major benefits of UV printing is that it can be done on a vast range of material types. This means you can experiment with different types of paper, like textured, glossy, etc. You can also use the technique to print designs and text on any clear plastic windows in your boxes.
As we mentioned above, the UV printing process involves curing and hardening the ink on the box. This makes the print long-lasting and smudge-resistant. In addition, UV prints are also resistant to abrasions, scratching, and water. This means UV-printed boxes can handle rough handling during the shipping process well.
UV ink dries immediately after being cured, so the production process doesn’t take much time. Plus, the printer heads are capable of printing fine details and patterns. The extra detailing can help add more character to the packaging and is appreciated by customers.
Conclusion
Makeup has one of the largest global markets, but wrong packaging can quickly send your business for a nosedive. Make sure your makeup boxes are well-designed, keeping the target audience in mind. Also, focus the design to align with your brand image and highlight the product.
That being said, if you want premium packaging, you need high-quality materials for the boxes. Check our vast range of paper and box options at LansBox Packaging Factory. We can even help you customize your boxes according to each makeup product.
