Do you run a skincare business but want to level up your branding game? The best way to attract more customers to your business is by using eye-catching and practical packaging. An elegant skincare box can work wonders in leaving a lasting impression that keeps customers coming back for more.
In this article, we’ll help you design the perfect skincare boxes for your business. We’ll cover everything from box types to packaging material and design tips like foil stamping so you can make an informed decision according to your preferences.Â
Types of Skincare Boxes
The following are different types of boxes you should consider for your business:
Single-product boxes are designed to fit individual products. You can use them to highlight your best-selling product.
Multi-product boxes usually have multiple compartments. You can use them for creating skincare bundles or packing multiple product orders.
Having gift boxes aside from your regular packaging will reflect your brand’s thoughtfulness. In addition, customers looking to elevate their gifting experiences will choose your products over the competition.
- By 2032, the global subscription box market is expected to reach 105.4 billion US dollars. So, if you really want to get ahead of the game, having a monthly skincare subscription box is a must.
How to Make Skincare Boxes Standout
Here are a few crucial things that can make your skincare boxes stay ahead of your competitors;
Foil Stamping
If you want your skincare boxes to stand out and look high-end, foil stamping is what you’re looking for. What is foil stamping? It is a printing technique in which a die stamps metallic foil on paper or cardboard.Â
Adding a foil-stamped logo or text to your packaging will add a touch of elegance, elevating the overall aesthetic. Such boxes are also more likely to catch a customer’s attention when displayed on a store shelf.
Different Types of Foil Stamping
Here are different types of foil stamp options you can choose from to print on your skincare boxes:
It’s a shiny type of foil, usually available in gold, silver, copper, and bronze.
This type of foil gives off a color-shifting effect on the text and patterns.
The foil gives a delicate finish by infusing a pearly, iridescent sheen.
If you want a subdued foil with a subtle effect, matte foil is for you.
How to choose the right foil stamping for your skin care box
Your choice of foil for a skincare box will depend on your brand style. If your overall brand aesthetic is elegant and sophisticated, you’re better off going with a matte or pearlescent foil. In contrast, if you want a striking box that catches the eye, metallic and holographic foils will do the trick.
Another factor that you should consider is the budget. So, make sure to get a quote on each foil type before making a decision. Generally, metallic and holographic foils are more expensive, while matte and pearlescent are budget-friendly.
Design
Other than foil stamps, here are more design tips to make your skincare box stand out from the competition:
With a skincare box, you want to make sure that the design doesn’t overwhelm your personal branding. So, make sure your brand can be easily recognized even at a distance. For that, you can add your logo or incorporate your brand’s associated color scheme in the design.
Your skincare box doesn’t have to be in a typical cuboid shape. A uniquely structured box will pique the interest of customers, and they’ll head on over to check the product out. Experiment with the structure of your box to come up with different options. You can also try corrugated cardboard, as it has more structural integrity to handle complex structures.
Consider your target audience when deciding on color schemes and graphics. For example, if your skincare business targets teens and new adults, go for bold colors and artistic packaging. If your brand targets older customers, they might prefer a more elegant and minimalist design.
No one likes cheap-looking packaging. This is why it’s highly important that the graphics and images on your boxes are high-quality. Also, make sure the text font is readable and of an appropriate size. Choose a font color that doesn’t blend into the other colors of the packaging.
It’s well known that customers appreciate an interactive purchasing experience in which they can add a personal touch. That’s why custom packaging can do wonders to boost your customer base. For example, you can offer different paper packaging textures or sustainable options for environment enthusiasts.
Packaging Materials
The packaging material you use for a skincare box can contribute to its first impression on customers. The various types of packaging materials you can choose from include:
- Cardboard
- Glass
- Metal
- Plastic
- Combination of materials
How to Choose Packaging Material for Skincare Boxes?
The following are factors you should consider before finalizing the packaging material for a skincare box:
The most important thing is to consider what material will sufficiently protect the skincare product. For example, if the product is a liquid, you want something leakage-proof and moisture-resistant.Â
If you want to create an image as a luxury brand, go for a premium packaging material like glass. You can also show that your brand cares for the environment by using sustainable options like biodegradable packaging.
The packaging material you use should be visually appealing but also practical. Something that you can easily foil stamp and print graphics on. You also want something durable with good structural integrity. This will ensure your skincare box will withstand long periods of being displayed on shelves without damage.
Conclusion
No matter how great your skincare products actually are, their packaging will have a great effect in attracting customers. Ensure your skincare box stands out with a unique structure and design. Choose a visually appealing yet practical packaging material manufactured by a reliable supplier.
Check out our wide range of packaging materials and boxes at LansBox Packaging Factory to get started. We can also help you customize the designs of your skincare box to align with your brand image.
Contact us to get a free quote according to your particular needs.Â
